Research and document how both direct and indirect competitors present the following credit-related features in their platforms, considering design, terminology, ease of use, and user comprehension.
Research Questions:
1. Price of each subscription, price of 3b?
2. What does a first time user see?
3. Where does a user go to learn more about 3B/credit lock?
4. What does the credit report/lock look like in different states?
5. What does the dashboard look like while active versus inactive?
3-Bureau Credit Reports and Scores: How are the reports and scores from all three credit bureaus (Equifax, Experian, and TransUnion) displayed?
Key takeaway:
- Displaying 3 graphs next to eachother does not offer user much value, but instead creates visual distraction.
Credit Lock Feature: How is the feature that prevents new credit from being opened (credit lock) introduced, explained, and activated?
Key takeaway:
- No competitors currently offer a credit lock widget on their dashboards, even though it's a tool that would be especially useful for quick access.
Research Questions:
1. Price of each subscription, price of 3b?
2. What does a first time user see?
3. Where does a user go to learn more about 3B/credit lock?
4. What does the credit report/lock look like in different states?
5. What does the dashboard look like while active versus inactive?
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